Back To School with First Choice

For First Choice’s "Back To School" campaign, we teamed up with 19 influencers who received giant branded lunchboxes filled with Power Cup, Milki, Cheese Slices, and Dairy Snack, creating fun, school-ready content that sparked a wave of organic engagement.

Complemented by strategic digital ads, social media posts, and newsletter features, the campaign reached wide audiences while engaging Woodlands Dairy staff through an internal competition and supporting the Peninsula and Imbumba Foundations with R20,000 donations each - blending brand buzz with meaningful impact.