Cooking Up A Winning Campaign

The "Cook Up a Win" campaign was designed to bridge in-store excitement with digital awareness, driving consumers to participate in a rewarding promotion that celebrated the joy of cooking with First Choice Cheese and the thrill of winning.

Entrants stood a chance to win Le Creuset Crockery Sets, Pick n Pay shopping vouchers, and a R100 000 grand cash prize - prizes chosen to inspire home cooking, elevate kitchen experiences, and add real-life value to everyday shoppers.

Our role as the digital agency was to support the in-store campaign by creating awareness online, motivating entries and driving traffic in-store; which led to tangible sales uplift, and strong community participation. The campaign not only rewarded consumers but also strengthened the brand’s position as one that celebrates good food and generous rewards.