Taste the Truth – Digital Storytelling with Impact

In partnership with another local agency, who managed in-store activation, we led the digital execution of First Choice's "Taste the Truth" campaign for the past two years. Driving the campaign online with video-led storytelling, competitions, paid social, and strategic content rollout.

Our focus: making Woodlands Dairy’s sustainability and CSI efforts relatable and human. By sharing on-the-ground stories and highlighting how every 1L of First Choice milk supports a greater cause, we turned complex initiatives into meaningful consumer connections. This campaign shows our strength in activating social good campaigns and ensuring impact-driven stories reach and resonate with the right audiences.